Balance Bicycle Shop | Richmond's Finest Bike Shop
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2002 Serotta Fierte

6/1/2012

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If you pay attention to trends in biking today, you know that everything is oversized, integrated, pressfit, internal, aero, 13g lighter while 7% stiffer, and most definitely carbon!

This bike is not that.  I didn't count grams, contemplate aerodynamics vs. rotational mass, explore the benefits of ceramic bearings, or take into account how the hub flange would affect power transfer.  No, this bike has nothing integrated and has a square taper bottom bracket.

This bike is about the rider and not chasing the latest trend.  This bike is a reminder that we didn't get immediately faster when we switched from the quill stem to the 1 1/8" threadless stem.  That we didn't get faster when we bought a bike with BB30.  And that we won't get faster with the next ground-breaking integration that the industry will tell us will change the way we bike.  This bike reminds us that it was, and will continue to be, the hours in the saddle that made us faster, the intervals, the hills, the mountains, the friends.  This bike is about enjoying biking in it's purest form, you and the machine.
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Balance Bicycle Shop
904 W. Broad St.
Richmond, VA 23220
(804) 918-1175

About Us

Balance Bicycle offers sales and service in downtown Richmond, right in the middle of Virginia Commonwealth University (VCU).  We carry new bicycles for all skill levels and have a full service shop for repairs, tune ups, and custom builds, including custom wheels building.

Excellent customer service is our primary goal, so make sure you stop in when you need us and ride safe when you don't!

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 Hours
 Mon-Fri: 11-7
 Sat-Sun:  11-4

  • Start Here
  • CLOSED INDEFINITELY
  • Updates
  • GoFundMe
  • Contact Form
  • Welcome